Nicholas Coleridge, the former managing director of Condé Nast Britain, foresees “quite a big cutback” in the fashion industry as many houses drop their couture lines. “When they come back there’s going to be a far smaller and simplified offer ...
a number of houses will re-evaluate whether they really have to do couture,” Coleridge says, adding that ready-to-wear lines will be maintained.
Fashion has been severely hit by coronavirus, with clothing sales plunging by 34 per cent in March. Coleridge said shops had to shut “just when all the clothes had arrived in the stores” and, with next season’s clothes on the way, there will be a huge amount of unsold stock.
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