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Tesco, Morrisons and Sainsbury's miss out as UK's cheapest supermarket is named

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The UK's cheapest supermarket has been revealed - and some big brands have missed out on the title. An online price-tracking website has found out that Asda has again retained its title as the least expensive option for British consumers looking to keep their grocery costs down.

The results have been determined by carefully tracking how each online retailer prices the 42 items outlined in the government’s Consumer Price Index ‘shopping basket’ on a week-by-week basis by the team at www.alertr.co.uk .

The latest research found that Asda is still the reigning champion – found to once again be the most affordable supermarket with an average basket cost of £108.72, with Sainsbury’s coming in second once again with an average basket cost of

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