Jem Aswad Executive Editor, Music Taylor Swift made up 1.7% of the entire U.S. recorded-music market in 2023, according to the year-end report from Luminate, the industry data partner formerly known as SoundScan.
The news does not come as a surprise after a year in which Swift staged a world-beating global tour and was seemingly ubiquitous in nearly every form of media — the report estimates one in 78 on-demand audio streams in the U.S.
was a Swift song (note: that total does not include video). Other results from the study note that overall music streaming was up nearly 34%, hip-hop remains the most-consumed genre of music in the U.S., and Afrobeats and K-pop were the fastest-growing genres in streaming.
Speaking on the release of the report, Luminate CEO Rob Jonas said, “As the trend of global streaming expands, evidenced by a +34% surge in 2023 according to our data, Luminate is committed to enhancing the international scope of the data and insights we provide.
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