Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Sweety High Content Platform CEO on Gen Z: ‘The Kids Tell You Everything in Real Time’
variety.comAntonio Ferme editorCAA has inked a development deal and partnership with Sweety High, which tailors video content, and lifestyle and commerce offerings for Gen Z audiences.Sweety High has created multiple scripted video series and launched an influencer network called Social Impact.
It’s also rapidly expanding its Gen Z management roster, including talents like Lilly K and Jena Rose. Last year, the platform experienced 400% growth with 230 million monthly viewers across social and editorial channels as well as 10.2 million TikTok followers.Variety spoke with Sweety High CEO Frank Simonetti about how the partnership came about, how Gen Z trends shifted during the COVID-19 pandemic and what the future holds for the industry. How did Sweety.
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