Sweety High Content Platform CEO on Gen Z: ‘The Kids Tell You Everything in Real Time’
Antonio Ferme editorCAA has inked a development deal and partnership with Sweety High, which tailors video content, and lifestyle and commerce offerings for Gen Z audiences.Sweety High has created multiple scripted video series and launched an influencer network called Social Impact. It’s also rapidly expanding its Gen Z management roster, including talents like Lilly K and Jena Rose.