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Spotify Launches Frequency, a New Initiative Aimed at Amplifying Black Voices

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variety.com

Chris Willman Music WriterSpotify announced Tuesday its intention to invest in and amplify Black voices by launching Frequency, an initiative aimed at celebrating established and emerging Black artists and fostering community and culture in the realms of fashion, tech and business as well as music.As part of the initial wave, Spotify announced — naturally — several new playlists, set to roll out globally.

The four newly announced playlists: the flagship “This is Frequency,” highlighting new releases from among both big names and new artists; “House Party,” emphasizing the music of nightlife; “Ripple Effect,” which looks to boost artists from underserved genres, regionally popular musicians or the ranks of the unsigned; and “Heard You,” a.

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