Naman Ramachandran Sony Pictures Networks India (SPN) has acquired exclusive South Asia media rights for the 2022 Asian Games taking place later this year at Hangzhou, China.
SPN will have the rights to broadcast the games across its sports channels in India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan and Maldives, and on streamer SonyLIV through Sept.
2023. The 19th edition of the games will take place Sept. 10-25 at Hangzhou and five co-host cities. SPN also has exclusive rights to produce clips and highlights throughout the tenure of the agreement.
The Asian Games rights enhance SPN’s already bulging sports kitty for the subcontinent that includes multiple cricket tournaments and series, soccer championships and volleyball and badminton competitions.
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