Snoop Dogg has acquired the brand of Death Row Records, the legendary hip hop label that released the rapper’s first two albums in the 1990s.Founded by the often controversial Suge Knight, Death Row was legendary in the 1990s for its roster and releases, and then subsequently more legendary for its eventful downfall and Knight’s many legal woes, including a massive legal battle with the label’s co-founded Lydia Harris.The company eventually went bankrupt and – after attempts to sell the thing also proved eventful – ultimately ended up in the ownership of Canadian company WIDEawake Entertainment Group.
Which then went bankrupt.A period of stability followed after entertainment firm eOne bought the label and its catalogue. eOne was then sold to Hasbro in 2019, which in turn sold eOne’s music division to investment types Blackstone last year.
eOne Music then rebranded as MNRK Music Group.It’s through a deal with Blackstone and MNRK that Snoop is now in control of the Death Row brand.
It’s not entirely clear what that deal covers, although Bloomberg’s sources say he will also get the old label’s catalogue.The rapper is, obviously, “THRILLED” about the deal. “I am THRILLED”, he said yesterday, “and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value”.“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members”, he added. “This is an extremely meaningful moment for me.
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