Peter Hamby social audience president folk Peter Hamby

Snapchat’s Political Coverage Ready to Ramp Up With Peter Hamby (Listen)

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variety.com

Andrew Wallenstein President and Chief Media AnalystWith the political conventions set to unfold next week, and the presidential race beginning the homestretch to November, coverage of the road to the election will intensify for news outlets of all kinds.Add Snapchat to the mix.

Though the app is better known as a social tool for its young-skewing audience, the range of content available on its Discover platform has always made political coverage part of its mandate.The tip of that spear since 2015 has been “Good Luck America,” an original series that has helped translate what’s happening on Capitol Hill to a Generation Z audience that is too easily misunderstood, according to host Peter Hamby.“People think young folks are radical or they.

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