Todd Spangler NY Digital EditorUniversal Music Group and Snap announced a multiyear global agreement that will let Snapchat’s users incorporate UMG’s catalog of recorded music and content into creative tools, including Sounds on Snapchat and augmented reality Lenses.Under the terms of the deal, UMG’s entire recorded music catalog is available on a global basis in Snapchat’s Sounds tool, including search and curated playlists.
UMG also is developing augmented reality music Snapchat Lenses featuring the company’s artists that will be regularly available in Snap’s Lens Carousel and Lens Studio, with the opportunity to feature merchandise launches and e-commerce experiences.The companies have previously partnered on individual new releases for.
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