Todd Spangler NY Digital EditorA whole bunch of bull is coming exclusively to ViacomCBS’s Pluto TV.Pluto TV will become the exclusive home of Professional Bull Riders’s RidePass, with PBR changing RidePass from a subscription-video service to an ad-supported digital network.
The unusual deal also will make RidePass the first dedicated live sports channel on Pluto TV.Beginning July 20, PBR RidePass will be available for free on Pluto TV as a linear channel as well as collection of on-demand content.
Annually, it features hundreds of hours of live bull riding, rodeo and other western sporting events. Under the pact, Pluto TV will market its streaming service to PBR fans, becoming one of the sport’s largest partners.
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