Cynthia Littleton Business EditorSinclair Broadcast Group has opened up a new front in the streaming wars: Local markets.The TV station giant is expanding the ad-supported STIRR platform designed to help its nearly 200 stations better monetize digital viewing of newscasts and syndicated programming.
Adam Ware, Sinclair’s VP and general manager of national networks and platforms, talks about the growth of STIRR and why local TV is poised to prosper in the ad-supported streaming arena in the latest episode of Variety podcast “Strictly Business.”STIRR launched with very little fanfare in January 2019.
Like most other video platforms, STIRR has seen a big boost in usage and general circulation amid the pandemic conditions. Ware said STIRR is.
Read more on variety.com
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