Carole Horst American Film Market participants are grounded this year due to restrictions brought on by the COVID-19 virus and the market going virtual.
Those factors have resulted in significant economic fallout for Santa Monica, the confab’s seaside home. There will be no power breakfast at Cora’s Coffee Shoppe; Santa Monica’s 29 movie screens are dark; and although restaurants and hotels have re-opened, occupancy is far off the city’s usual 92% or higher hotel occupancy rate.“On top of everything else, no AFM in Santa Monica is a devastating loss,” says Misti Kerns, president and CEO of Santa Monica Travel and Tourism.
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