Sainsbury's slashes cost of own-brand bread and butter as prices fall

dailyrecord.co.uk:

Sainsbury's is helping shoppers combat soaring food inflation by slashing the cost of some of its bread and butter items by up to 11 percent.The move has saw the supermarket giant reduce the cost of its own-brand 250g salted and unsalted butter to £1.89 - which is a five percent drop.

It has also cut the cost of its 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick and Toastie White loaves of bread by 11% to 75p - making them the cheapest in the market.Sainsbury's has said that it has been able to make the price cuts across the everyday essentials due to the commodity prices for wheat and butter beginning to fall.

Despite falling commodity prices, UK food inflation is still at its highest in 45 years. It is the latest grocery staple to be reduced recently, after the supermarket slashed the cost of its own-brand pints of milk in early April.

The move saw the price of a four pint bottle dropped from £1.65 to £1.55 whilst two pints went from £1.30 to £1.25 and one pint was reduced from 95p to 90p.Rhian Bartlett, food commercial director at Sainsbury’s, said: "We have been battling hard to beat inflation and whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers."As we see the commodity prices starting to fall for wheat and butter, we’re able to lower our prices on two of the products people buy most often, bread and butter."We are committed to offering our customers the best value possible so they can be confident that they are getting a great deal on their everyday essentials when they shop with us."Sainsbury's price cuts on the household staples come after UK Consumer Prices Index (CPI) inflation peaked at 11.1% late last year and food prices continued to