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Sacha Baron Cohen sues cannabis company for using Borat in advert
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nme.comThe Hollywood Reporter).“To the contrary, Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money.”See the full lawsuit below.Elsewhere in the complaint, Baron Cohen’s lawyer said that Solar Therapeutics had taken “a gamble” by hoping that the advert wouldn’t come to the Borat actor’s attention.
It also said that, over the years, Cohen has turned down “countless opportunities” to appear in adverts, as he believes it would “weaken his credibility as an actor and a serious social activist”.According to The Hollywood Reporter, Cohen and his team have sent a cease-and-desist letter to the cannabis company, who have removed the billboard but refused to pay.
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