The El Rey Network, which is getting set to make a rare transition from cable TV to free streaming, has set a deal for crucial real estate on the Roku Channel.Starting tomorrow, the Robert Rodriguez-founded network, will start streaming as a 24-7 linear offering on the Roku Channel, one of more than 190 on the free outlet.
Launched in 2013 as a result of the agreement reached by Comcast and NBCUniversal with regulators yielding new commitments to diverse programming options, El Rey targeted young, English-speaking Latino viewers.
It wound down its nearly decade-long run on traditional pay-TV at the end of 2020, having peaked at 40 million households. While other channels have gone dark on cable and returned as digital properties, El Rey is
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