Joe Otterson TV ReporterRob McElhenney has teamed with Chase Rosenblatt, Melissa Kaspers, Spencer Marell, and Richard Rosenblatt to launch the entertainment-tech company Adim.According to the company, it combines traditional creative development practices with technology to reward creators with ownership in what they create and a say in how the Adim community is governed.
People will apply for membership and, once accepted, will have the opportunity to collaborate and create stories, characters, and narrative universes under the mentorship of established writers.
The company has raised a $5 million seed round led by Chris Dixon, General Partner at a16z crypto. Adim is also partnering with Aerial to offset energy consumption from Adim NFT mints. “Every beloved character throughout TV, movie and gaming history has been imagined and brought to life through collaboration,” said McElhenney, Adim’s co-founder and co-chairman. “Adim is building for the next evolution of these groups – communities of creators, writers, artists, designers, developers, fans and friends working together to create and own a new generation of content.”McElhenney is best known for creating and starring in the FX comedy series “It’s Always Sunny in Philadelphia,” which was renewed through its 18th season back in 2020.
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