Reed Midem Coronavirus Entertainment pandemic 2020 Reed Midem

Reed Midem Extends MipTV Online Plus Platform For Extra Week

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variety.com

By Tim Dams Reed Midem, the organizer of TV conference and market MipTV, is to give a week-long extension to its online program, MipTV Online Plus.

The online service was rolled out free of charge to all registered MipTV, MipDoc and MipFormats 2020 clients after MipTV was canceled in the wake of the coronavirus pandemic.

The market was due to take place in Cannes from March 30-April 2. MipTV Online Plus will now be available until April 10. Reed Midem said the decision to extend the online platform was taken following high demand and uptake for the service, which in its first four days saw 4,000 registered delegates access the program of content originally scheduled for this year’s editions of MipTV, MipDoc and MipFormats.

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