Ellise Shafer editorFrom the moment it was announced, Rave Family Block Fest felt almost too good to be true: With more than 950 artists — including big names like A-Trak, Zhu, MJ, Maya Jane Coles, Khruangbin and even Paris Hilton — and 85 stages entirely within the game Minecraft, it was positioned as the biggest-ever virtual festival.
What’s more, Rave Family and its CEO Jackie McGuire aimed to pay every artist for their participation, a rarity amidst virtual events limited by the restraints of COVID-19.However, those lofty goals quickly came crashing down.
After a rocky first day on July 9 that had some referring to it as the “Fyre Festival of Minecraft,” the Rave Family Block Fest was postponed indefinitely. “I can’t ask [my team], the.
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