Dade Hayes Finance EditorEXCLUSIVE: Quibi’s struggles since launching in April did not stem from a lack of promotion.
As it looks for a rebound after a pause for reassessment, new third-party research provided to Deadline shows the startup is starting to blow the trumpets again, only in a different key.Looking to break through in a crowded streaming field, Jeffrey Katzenberg’s startup bought multiple TV ad slots on the Super Bowl and the Oscars following a splashy presentation in Las Vegas at CES.
The return on that investment hasn’t fully materialized. In its first 90 days, during a free trial period, the streaming app was downloaded 5.6 million times, the company said last month.
Read more on deadline.com
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