Primark is in hot water with shoppers over the controversial name for its new pregnancy range. The high-street retailer has divided opinion with the new clothing range which was designed as a maternity capsule wardrobe, named the 'parenthood collection'.
Shoppers have taken issue over the used of the word parenthood writing: “Parenthood range?? For the love of god.”Posting on Instagram, Primark wrote: “Introducing our latest parenthood collection.
A maternity capsule wardrobe will make life easy and our range, all in timeless neutral tones, will be the foundation of your new wardrobe as the weather gets colder.” The Manchester Evening News reports shoppers waded into the debate, expressing alternative views and explanations.
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