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Pimm's dethroned by Sainsbury's own-branded summer cocktail in blind taste test

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dailyrecord.co.uk

It is the refreshing cocktail that is a go-to choice for many as soon as the sun starts shining, but it looks like the Pimm's brand may have some tough competition.

As the summer season and Jubilee weekend begin to really kick off, many of us will be wanting to sip on a fruity and refreshing drink in the garden.

Of course, quite a few of us might reach for a bottle of Pimm's No.1, but it looks like one supermarket has managed to dethrone them as the best cocktail for the summer - and it is almost half the price.

Consumer champion website Which? tested the iconic British brand against two other supermarkets and found that one managed beat out Pimm's on both flavour and taste - Sainsbury's.

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