Dade Hayes Finance EditorAfter a day of public distribution drama last Friday, NBCUniversal’s Peacock has officially launched on Roku in the U.S..The streaming service now has access to Roku’s 43 million active accounts.
Comcast CEO Brian Roberts has estimated Peacock has been downloaded 15 million times but it should now get quite a few more viewers to give it a spin.
Amazon Fire TV is the last major holdout on Roku, which launched in April via Comcast and nationally in July.Among the handful of major new streaming entrants, WarnerMedia’s HBO Max remains unavailable on Roku and Amazon Fire.
Tension has developed as streaming owners aiming to become true direct-to-consumer distributors find third-party tech firms looking to take control of.
Read more on deadline.com
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