Peacock Hires Netflix’s Shannon Willett as CMO, Hulu’s Brian Henderson as EVP of Programming

variety.com:

Todd Spangler NY Digital EditorPeacock President Kelly Campbell is raiding rival streamers in building out her senior team: NBCUniversal announced that it has hired Shannon Willett, previously at Netflix, as chief marketing officer for Peacock, and Hulu’s Brian Henderson as EVP of programming.Both execs will be based in L.A.

and join NBCU in the newly established roles at Peacock, reporting to Campbell, the former president of Hulu who joined Peacock in November.As CMO, Willett will oversee global marketing for Peacock leading all functions including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and customer care.Willett spent nearly seven years at Netflix, more recently serving as VP of global marketing strategy and operations, leading a team of 250 employees worldwide.

Willett holds a master of arts degree from American University and received a bachelor’s degree from Georgetown University. Henderson will lead Peacock’s global content strategy, leveraging data and insights to curate the service’s content offering to drive acquisition, usage, retention and overall business.

Henderson will work with content execs across NBCU, including the NBCUniversal TV & Streaming acquisition team, on deals for licensed, original, international and emerging content.Henderson spent more than six years at Disney’s Hulu, where he worked with Campbell.