OnlyFans Creators Earned $3.9 Billion in 2021, Swelling 115% Year Over Year

variety.com:

Todd Spangler NY Digital Editor Business boomed last year for OnlyFans, the social media site that has become an established home for creators selling sexually explicit content and engaging privately with followers.

The U.K.-based company on Thursday announced financial results for the year ended Nov. 30, 2021. OnlyFans’ net revenue grew 160%, to $932 million, and the company had pre-tax profits of $433 million (up from $61 million in 2020), its biggest yearly growth in profits.

OnlyFans creators earned $3.86 billion in 2021, an increase of 115% from the year prior, bringing the company’s payments to creators to more than $8 billion since its 2016 founding.

Gross revenue (i.e., fan payments net of taxes) also more than doubled, to $4.8 billion, for the year ended November 2021. The number of creators on the platform increased 34% last year, to 2.16 million, while the number of OnlyFans users jumped 128% to 188 million. “Our creator-first approach to building the world’s safest social-media platform propelled OnlyFans to a record-breaking 2021,” OnlyFans CEO Amrapali “Ami” Gan said in a statement. “We are empowering creators to monetize their content and have real control over it.” Gan, who previously was OnlyFans’ chief marketing officer, took on the CEO role after founder Tim Stokely resigned in December 2021.