Once Overlooked and Ignored, Sony and Paramount Prove to be Unlikely Box Office Powerhouses
variety.comSony and Paramount have been flexing their muscles at the box office lately with a wide range of offerings. The two studios are responsible for seven of the 10 highest-grossing films of 2022 and currently represent more than 46% of all domestic revenues, according to Comscore.
This is a marked turnaround from a year ago: At this point in 2021, Paramount and Sony represented roughly 5% of domestic revenues.Analysts say that Paramount and Sony have been adept at scheduling their movies as the business recovers from COVID-19.
With rivals such as Disney, Warner Bros. and Universal choosing to hold off many of their major tentpoles until summer or the holiday season, the two studios pushed many of their top titles to the first half of the year.
Sony’s blockbuster success with “Spider-Man: No Way Home” and “Venom: Let There Be Carnage” late last year has continued with the video game adaptation “Uncharted,” while Paramount has recently found favor with films including “Sonic the Hedgehog 2” and “The Lost City.” “Those two companies have been the saviors for moviegoing in the past five months or so,” says Shawn Robbins, chief analyst at BoxOffice.com. “They stuck with a strategy of releasing their films exclusively in theaters, and they both kept those movies in theaters for a long time.
Read more on variety.com