Amazon executive Albert Cheng says the era of “T-commerce” — the sale of goods directly through TV screens — is finally dawning.In a panel hosted by the Interactive Advertising Bureau, the Amazon Studios COO and co-head of television said the company has long sought to “leverage the reach of Prime Video and marry that with commerce.” He offered a rare glimpse inside those efforts during the IAB’s online Annual Leadership Meeting.
The week-long conference has featured execs from YouTube, Facebook and others, along with TV and ad industry speakers and political figures.Now worth more than $1.5 trillion and upending sector after sector across the economy, Amazon has long posed a threat to both tech rivals and traditional media companies.
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