Brian Steinberg-Senior Britain Mexico Canada Belgium Malaysia Singapore audience blues president licensing Brian Steinberg-Senior Britain Mexico Canada Belgium Malaysia Singapore

Nickelodeon to Reboot Smurfs as ViacomCBS Gains Licensing Rights

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variety.com

Brian Steinberg Senior TV EditorNickelodeon has a dizzying array of popular animated characters at its disposal. Now it has a few more: The Smurfs.The ViacomCBS outlet has struck a deal with the worldwide licensors of the popular blue figures, LAFIG Belgium and IMPS, under which it will launch a new animated series and manage consumer products licensing for the property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia.

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