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NFL’s ‘Madden’ Video Game Deal Worth $1.6 Billion to League, Players

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variety.com

By Scott Soshnick The National Football League and its players’ union will reap at least $1.6 billion from their newest extension of the popular “Madden” video game series, according to league sources.

The NFL and its players’ association have finalized multi-year extensions with Electronic Arts Inc., giving the publisher exclusive rights to make a game that simulates gameplay.

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