New study finds 80 per cent of US music fans enjoy attending live shows alone

nme.com:

Bandsintown with data collected from 1,106 music fans. The study also found that 34 per cent of respondents had plans to attend a show alone in the next 12 months.“Going to a show solo is the ultimate level of fandom,” Fabrice Sergent, co-founder and managing partner of Bandsintown, told NME. “Fans love the artist so much that they feel great going on their own.”Sergent added: “Fans either attend live events because of the social experience, the music, the artist, or a mix of both.

We typically see rock artists attract the highest level of fans willing to go solo with 33 per cent of fans of rock artists saying they would go to a show on their own.”Following rock fans, the data showed that alternative fans were 13 per cent likely to go alone, with country fans at 10 per cent.

The survey also showed that dance music fans were least like to attend alone, with only one per cent of fans saying they’d attend solo.Bandsintown also found an uptick in solo concert going in comparison to before the pandemic, with nearly 70 per cent of respondents sharing that they’ve attended a show alone in the past 12 months and 80 per cent of music fans saying that if the option was going alone or not going at all, they’d be happy to attend a show solo.“It feels so good to be a fan,” Sergent said of attending shows after the pause caused by the pandemic. “Being a fan is being alive, period.

Fans needed to reconnect with their favourite artists regardless of the social experience as if going to shows was the best proof that the pandemic was coming to an end.”Trends continue to show an uptick in attendance following live music’s hiatus due COVID.