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Netflix’s Bela Bajaria on ‘Bridgerton,’ ‘La Casa de Papel’ and Tailoring Shows for Global Audiences

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variety.com

Cynthia Littleton Business EditorThe adage “think locally, act globally” has never applied more to a Hollywood programming executive than it does to Bela Bajaria, Netflix’s global head of TV.A big part of her job overseeing content for Netflix’s more than 200 million subscribers in 190-plus countries is “allowing storytellers all around the world to export their stories,” Bajaria said during her keynote conversation presented Tuesday as part of Variety‘s Virtual TV Fest presented by Amazon Advertising, which runs through June 10.In a wide-ranging conversation with Variety senior TV business writer Elaine Low, Bajaria discussed the juggling act that is required by producing so much local-language content for so many markets.

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