Brian Steinberg Senior TV EditorFacebook and Google do it. Now NBCUniversal wants to join them.The Comcast-controlled media conglomerate intends to launch “One21,” an annual gathering it hopes will bring insights from top advertisers who are working to use new technologies to get their messages in front of increasingly resistant consumers.
The initial event will take place on March 22, an effort to reach marketers early in the year and work with them in months to come.If the meeting sounds similar to gatherings like Facebook F8 or Google I/O, well, it is.
NBCUniversal is eager to call attention to its various platforms and get advertisers to develop concepts that might work around them.
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