NBCUniversal is adding digital and streaming inventory for local advertisers through an expansion of NBC Spot On, a program it launched in February.The move will give local ad buyers access to premium slots on Peacock, the streaming service NBCU launched this year, as well as the company’s YouTube channels and Apple News presence.
Additional digital and streaming inventory will be made available through NBCU’s OneApp, which encompasses NBC, Bravo, E!, USA, Oxygen, MSNBC, and Syfy.The official announcement noted that NBCU reaches 200 million people every month across its digital portfolio, and the Spot On enhancements will double the available digital inventory.“Breaking down legacy barriers between local and digital more accurately
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