An exhibition event to be held inside LA Coliseum next February will help NASCAR “bring the racing action to our fans” in a key market, an executive said during a press call today.The race, dubbed the Clash, kicks off the 2022 slate and will air on Fox.
It comes just two weeks before the official season opener, the Daytona 500, and a week before Super Bowl LVI will be played at Inglewood’s SoFi Stadium.An entirely new quarter-mile track will be built in the Coliseum, with the result being the first NASCAR race inside a stadium since one held in 1956 at Chicago’s Soldier Field.
The goal of going to all that trouble, Ben Kennedy, VP of strategic initiatives for NASCAR said, is to “bring some new fans outside the track to sample our sport.”Any
Read more on deadline.com
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