Elena Ferrante Britain China Italy Entertainment show Elena Ferrante Britain China Italy

‘My Brilliant Friend’ Sells to Trio of Chinese Platforms in Unique Fremantle Deal

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variety.com

By Tim Dams Three of China’s leading platforms have acquired the second season of HBO and Rai drama “My Brilliant Friend.” iQIYI, Alibaba’s Youku and Tencent Video have all bought the second season of the show, entitled “My Brilliant Friend: The Story of a New Name,” from distributor Fremantle, as well as re-licensing the first.

This marks the first time a non-English language European drama has sold to all three platforms simultaneously. The first season sold to iQIYI in China originally.

Based on the second book of Elena Ferrante’s bestselling series, “My Brilliant Friend: The Story of a New Name” recently launched on Italy’s Rai 1 — becoming the nation’s highest rated drama in almost a year — as well as launching on HBO in the U.S. “T

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