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More Shots Fired In Endless TV Measurement War; Media Rating Council Rips Nielsen For “Deep-Rooted, Ongoing Performance Issues”
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deadline.comRatings controversy is nothing new in the TV trenches, but the streaming shift is amping up the level of angst all around.The Media Rating Council, a government-founded, industry-supported organization that monitors various media stakeholders, fired the latest shot in the long war over measurement.
It ripped Nielsen’s “deep-rooted, ongoing performance issues” in a statement this evening. That followed Nielsen’s declaration yesterday that it would seek to take a hiatus from the accreditation process administered by the MRC.“While we remain confident in the integrity of our data and measurement, and fully support the audit process, we believe that moving to a hiatus allows us to concentrate our audit-related efforts on continuing to address
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