The first fully in person Mipcom for three years is winding down as thousands of tired, fuzzy-headed but happy delegates make their way to Nice airport or jump on trains to Paris.
The market was set to a backdrop of an industry in a deep state of flux, as new buyers establish themselves and more seasoned ones react and adapt.
Below are just some of the key takeaways from three action-packed days on the Croisette. One thing is for sure, while making TV is not the easiest business, the 10,896 attendees RX reported to have attended were simply delighted to be back together in person (last year’s restriction-laden Mipcom was hybrid and attendance figures comparatively low) and the atmosphere was the buzziest for many years, especially when the coffee machines were locked away and the alcohol started flowing.
Read on. Before Mipcom got underway, Deadline spoke with Director Lucy Smith, who proposed that the market was going to pivot away from straight distributor-to-buyer sales and towards co-productions.
Read more on deadline.com