Todd Spangler NY Digital EditorLegendary NBA player Michael Jordan was named a special adviser to DraftKings, an online sports wagering and entertainment company.
Under the appointment, Jordan — currently owner of the Charlotte Hornets — will receive an undisclosed equity stake in DraftKings.Jordan will provide “guidance and strategic advice” to DraftKings’ board of directors on on key business initiatives, including product development, inclusion, equity and belonging, and marketing activities, the company said.“Michael Jordan is among the most important figures in sports and culture, who forever redefined the modern athlete and entrepreneur,” Jason Robins, DraftKings co-founder and CEO, said in a statement.
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