We’ve raised a cheer for the March 10 Oscar broadcast’s audience bump, up 4 percent, to 19.5 million viewers from 18.8 million a year ago.
The total should stretch toward 21 million when digital viewers over seven days are finally added in. (Social media presence will also have grown.) That’s not bad, given precipitous declines in prior years.
But it’s not enough—not by a long shot, as the Academy of Motion Picture Arts and Sciences braces for a contractual reckoning that is only a few short years away.
Almost everyone in Hollywood knows about deal anxiety. You’ve barely signed a new contract when that nervous feeling starts to creep in.
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