HBO Max Prepares to Launch in 15 More Countries in Europe
Manori Ravindran International EditorHBO Max is continuing a steady roll-out in Europe with its second wave of countries.The WarnerMedia-owned streaming service is launching in an additional 15 nations on March 8, this time targeting Central and Eastern Europe. This covers Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.Christina Sulebakk, general manager for HBO Max EMEA, says it has been a “cautious choice” to get the markets launched in Europe, where the HBO Max roll-out began in earnest in October with launches in the Nordics (Denmark, Sweden, Norway and Finland) as well as Spain and Andorra.