Banijay Picks up Two Korean Formats for MipTV Launch
Patrick Frater Asia Bureau ChiefBanijay has picked up multi-territory format rights to two Korean reality shows which it will begin pitching this week at the MipTV market in Cannes.From Korean broadcaster and producer MBC, Banijay has picked up format rights to competition show “Bloody Game” in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium, and the Netherlands. From CJ ENM, it has acquired rights in the Nordics, Spain, Portugal, Germany and Australia to relationship format, “EXchange.”“Bloody Game” launched in Korea in November last year, helping draw subscribers to Wavve, a joint venture streaming platform, in which MBC is a partner. The show is nominated for a C21 Format Award, with the winner revealed during MipTV.