Cynthia Littleton Business Editor CANNES – The newly constituted senior entertainment team at Fox Corp. came to Mipcom this year with checkbooks in hand.
The trio of executives who offered the keynote address Monday evening at the international content conference were blunt in telling the crowd that they came to make some new friends around the world and strike some deals.
The company is bucking the trend in media toward direct-to-consumer subscription platforms. Fox is putting its resources into content and IP that can travel around the world and be adaptable in many forms. “While others are trying to hide their content behind paywalls, we are doing the opposite,” said Rob Wade, who was promoted this month to CEO of Fox Entertainment (“I’m 10 days in to the job,” he noted with a smile on stage). “We see the potential of working with (outside) networks, producers and distributors to be able to get our content out there further.” Wade was joined on the panel by Fernado Szew, CEO of the newly created Fox Entertainment Global arm, and Michael Thorn, Fox’s president of entertainment who focuses on scripted content and animation.
The trio outlined their areas of focus for the company that was created in 2019 following the sale of 21st Century Fox to Disney.
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