Capitalizing on a red-hot deal market, LeBron James’s SpringHill Company has sold what it calls a “significant” minority stake to RedBird Capital Partners, Fenway Sports Group, Nike and Epic Games.The deal values SpringHill at $725 million.
Negotiations with a group of investors had been reported over the summer and again in September. Even though his LA Lakers bowed out in the first round of the NBA playoffs last spring, James had a successful outing in July as star and producer of Warner Bros’ Space Jam: A New Legacy.The new investment will enable SpringHill to expand its existing businesses (IP development, commerce, content, brand consulting and live events) and explore new categories and global markets.
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