EXCLUSIVE: Ladbible’s production arm Ladstudios has signed the former Chief Creative Officer of Barcroft Studios to lead its production arm.Alex Morris becomes Director of Ladstudios, which was launched earlier this year as a central part of the youth-skewing global publisher’s growth plans.Reporting to Ladbible COO Arian Kalantari, Morris’ remit is to increase the size of the department by 50% by the end of 2022 to 100 people and build commercial and creative opportunities across video IP, channels, show brands and branded entertainment.The production arm is also looking to take advantage of the UK public service broadcasters’ growing interest in short-form digital programming.Morris will head up a growing team that includes Strategy
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