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Kids' Music Merch: Small Sizes, Big Sales

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 From Baby Shark to the Rolling Stones, the children's sector is booming When it comes to live events in the family sector, vendors selling kids’ merchandise have issues to contend with — namely that parents might hesitate to buy an $30 t-shirt their child is likely to quickly outgrow.

But they also have allies: The target demographic is on their side.  “If you go to a Rolling Stones show and have paid a significant amount for tickets, the prospect of missing songs while in line at the merch booth is not attractive,” says Jonathan Linden, co-president of Round Room Live, which produces “Baby Shark Live!” “But if you’re at a kids show with a pre-schooler who makes it clear he’s not leaving until he gets something, that’s a different

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Jonathan Linden Pop show president Music
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