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John Boyega Calls Out Jo Malone & Steps Down as Brand's Global Ambassador

15.09.2020 - 09:33

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justjared.com

justjared.com:

John Boyega has decided to step down as the global ambassador for the British cologne company Jo Malone after they replaced him for a campaign in China, but still used his concepts.

The 28-year-old Star Wars actor came up with the concept for his commercial for Jo Malone, which he also directed. The brand reshot the commercial with Chinese actor Liu Haoran without getting John‘s consent. “I have decided to step down as Jo Malone‘s global ambassador.

When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign.

It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign,” John wrote in a statement on Twitter. “Their decision to replace my campaign in China

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