Jordan Moreau John Boyega announced he is stepping down as a brand ambassador for the British cologne company Jo Malone after he was cut out of the Chinese version of a commercial he originally conceived, directed and starred in.“I have decided to step down as Jo Malone’s global ambassador.
When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign.
It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign,’ he tweeted on Monday.Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.
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