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John Boyega Jo Malone Liu Haoran China Star Wars film stars actor Company John Boyega Jo Malone Liu Haoran China

Perfume company apologises for cutting John Boyega out of advert

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www.nme.com
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Star Wars actor was named the company’s first male global ambassador last year and had conceived and directed a personal video, called London Gent, in Peckham to advertise aftershave for the brand.However, the Chinese version of the advert was re-shot with local actor Liu Haoran, while Boyega’s friends and family that featured in the original were also removed.The company have since issued a statement on what they described as “a mistake in the local execution of the John Boyega campaign”, saying they “deeply apologise”.We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. #ScentofAGent #TheFragranceFoundationAwards.

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