James Murdoch’s Lupa Systems has invested in Authentic Artists, a seed-stage startup that Wednesday launched a new AI-powered virtual artist platform for music, gaming and streaming applications.Chris McGarry, who previously led music integration at Facebook’s Oculus, is the founder and CEO of the San Francisco-based company.
He said the platform, which instantly composes and produces fully-formed, high-quality songs performed by AI-powered virtual artists, enables “entirely new, never-before-seen virtual music experiences designed to serve the evolving preferences, tastes and desires of fans searching for truly unique content.”It can deliver these interactive experiences, or what it calls “adaptive” or “generative” music, across the globe,
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