With virtual concerts in online video gameFortnite and gaming destination Roblox drawing big audiences, Authentic Artists, a start-up whose investors include James Murdoch’s Lupa Systems, on Wednesday unveiled the launch of an artificial intelligence-powered virtual artist platform for music, gaming and streaming applications.
The "creative AI company" said theproprietary audio-visual production platform willenable "never-before-seen virtual music experiences designed to serve the evolving preferences, tastes and desires of fans searching for truly unique content and can deliver interactive artist experiences across the globe, 24 hours a day to all connected channels." To provide "a new kind of gamified, co-creative musical experience,".
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